How the hunt works
A member names their whale. We do the rest.
Every White Whale member is chasing one specific, hard-to-find piece — not browsing. That is what makes the buyer we send you ready, not idle.
They point to the piece
A member describes the exact item they are hunting, or uploads a reference photo of it. One coveted piece, defined precisely.
We find it across the market
Our vision model visually matches that piece against live listings — surfacing the right item even when a seller's title never names the brand or model.
We send them to buy
The instant a match surfaces on your marketplace, we alert the member and hand them off to your listing — a buyer arriving with intent, ready to purchase.
Why partner with White Whale
Our audience is your inventory.
White Whale's niche is high-AOV vintage, luxury, and secondhand fashion — the exact buyers your best listings are waiting for.
High-intent, not incidental
Members come hunting one named piece. A match is a shopper ready to buy that item today — incremental demand you would not otherwise reach, not coupon-chasing browsers.
Built for high-AOV luxury
Archival designer, fine jewelry, luxury handbags, collectible vintage — our members hunt exactly the categories that carry your best margins.
Attribution on demand we create
We already surface your listings to buyers hunting a specific piece. An affiliate partnership simply attributes — and rewards — the qualified traffic we send.
Discovery you can't buy elsewhere
Visual matching puts your listings in front of buyers who would never have found them by keyword — creating demand for inventory that would otherwise sit unseen.
The model, plainly
Curated discovery — not a coupon site.
So there is no ambiguity for your program review: here is precisely what we are, and what we are not.
What White Whale is
- An AI-powered product-discovery and monitoring tool for a curated audience of serious secondhand-luxury buyers.
- A demand-generation partner that delivers a qualified buyer to a specific listing at the moment of intent.
- Incremental — we surface pieces shoppers could not find on their own, creating sales that would not have happened.
What it is not
- A coupon, deal, or cashback site
- Incentivized or paid-to-click traffic
- A scraper reselling your catalogue
- Untargeted, low-intent volume
What we're asking
Two steps, in order.
First
An affiliate partnership
Approval into your affiliate program — directly or via your network (CJ, Rakuten, Awin, or Impact) — so every buyer we send carries proper attribution and earns commission on qualifying sales.
Then
Product datafeed access
Once approved, access to your product catalogue feed so we can surface your listings natively to members hunting a specific piece — official structured data, no scraping, more of your inventory in front of ready buyers.
Where we are
Early, and choosing our founding partners.
- Stage
- In active development and moving toward beta. Pre-revenue by design — we are selecting a small set of founding marketplace partners now, ahead of launch.
- Our edge
- AI visual and photo matching — members photograph the piece they want. This is a richer signal than the keyword alerts competing tools rely on, and it is what surfaces mislabeled or hard-to-title luxury pieces.
- Why partner early
- Found the category with us: shape the feed integration, and hold first-mover attribution on the qualified luxury demand we are built to generate.